In today’s digital-first music industry, it’s not just about creating great music—it’s about being seen and heard by the right audiences. One way to boost your career as an artist is by featuring your music on reputable platforms, blogs, and playlists. Beyond exposure, a strong digital presence can even help you get that coveted verification badge on social media platforms like Instagram. Here’s how you can maximize your music’s reach and build a verified artist profile.
1. Get Your Music Featured
Getting your music featured on music blogs, streaming platforms, and industry websites can open the door to a wider audience and industry opportunities. Here’s how to do it:
Submit to Music Blogs and Websites
Music blogs and websites, such as HWING, HotNewHipHop, or Pitchfork, are great places to showcase your music. These platforms often spotlight up-and-coming artists and can provide a solid boost in recognition.
- Target the Right Platforms: Focus on blogs that align with your genre. If you’re an indie artist, look for platforms dedicated to indie music. If you’re into hip-hop, explore blogs that cater to that audience.
- Write a Strong Pitch: When reaching out, include a short artist bio, your latest music, and why your work is unique. Be professional and personalize your pitch to each platform.
- Collaborate with Tastemakers: Work with playlist curators, YouTubers, and influencers who promote music. They often have an established audience that trusts their recommendations.
Leverage Streaming Services
Get your music onto playlists on platforms like Spotify, Apple Music, and Audiomack. Reach out to playlist curators and take advantage of tools like Spotify for Artists, where you can pitch your songs for editorial playlists. Landing a spot on a popular playlist can significantly increase your streams and audience.
Network with Industry Professionals
Attend industry events, music showcases, and online networking opportunities to connect with music journalists, DJs, and radio hosts. Building relationships can lead to your music being featured without you having to pitch it yourself.
2. Build a Strong Online Presence
Having a strong online presence is essential for getting your music out there and being recognized as a legitimate artist. This visibility can also improve your chances of social media verification.
Create an Engaging Social Media Strategy
Social media platforms like Instagram, TikTok, and Twitter are crucial tools for promoting your music. Here are a few tips:
- Consistency is Key: Post regularly to keep your audience engaged. Share behind-the-scenes moments, music previews, and updates on your journey as an artist.
- Engage with Your Fans: Reply to comments, host live sessions, and create interactive content like Q&A sessions or polls to connect with your audience.
- Use Music-Friendly Features: On Instagram, post Reels with your music. On TikTok, join trends or create challenges featuring your songs.
Professionalize Your Accounts
To get verified on platforms like Instagram, you need to look like a professional artist:
- Complete Your Profile: Use a high-quality profile picture, write a compelling bio, and include links to your music and website.
- Share Press Coverage: Regularly post about any features, articles, or playlists that include your music. Tag the publications and websites to build credibility.
- Use High-Quality Visuals: Your profile should look polished and cohesive, with visuals that reflect your brand as an artist.
3. Secure Verification on Social Media
Getting verified on Instagram or other platforms shows that you’re an authentic and notable figure in the music world. Here’s how you can work towards that blue check:
Meet the Basic Criteria
Social media platforms like Instagram have specific requirements for verification:
- A complete and public account
- A unique presence (you can’t be representing a generic group or entity)
- A strong following and activity
- Evidence of being “notable”
Highlight Your Press Features
Verification teams look for accounts with a significant online presence. If you’ve been featured on music blogs, playlists, or industry websites, make sure to showcase these:
- Include links to your features in your Instagram bio or on a “Press” page on your website.
- Share screenshots or direct links to any articles, reviews, or interviews.
- Use a dedicated “Highlights” reel to showcase notable achievements.
Stay Active and Engaged
Social media algorithms reward consistency. Stay active on your accounts and continue to grow your following by collaborating with other creators, hosting giveaways, or producing viral content.
Submit Your Verification Request
Once you’ve built a solid online presence, submit your verification request via the platform’s settings. Be prepared to provide links to your press coverage and other online appearances as proof of your credibility.
4. The Power of Being Featured and Verified
Being featured on music blogs and playlists doesn’t just get you streams—it cements your reputation as an artist to watch. Combined with a strong social media presence, it can lead to more opportunities, collaborations, and even that sought-after verification badge.
Remember, this process takes time. Consistency, authenticity, and high-quality content are your keys to success. Keep putting in the work, and soon enough, you’ll find your music and name shining in front of the audience you deserve.
Ready to Take the Leap? Don’t wait for someone to discover your music—get proactive! Start submitting your work to blogs, build your online presence, and position yourself as a professional artist. Your journey to greater recognition and verification begins today.
Let us know in the comments—have you had success with submitting your music or getting verified? Share your experiences with us!